You’ve identified a problem with, or an improvement to, a consumer product used by millions. You’ve developed your idea into a viable new product – a process ha is rarely simple and never without significant cost, both financial and effort. You’re pretty...
Many innovators and product developers view patents as expensive or unnecessary—but are they really? The truth is, the most successful technology companies, both large and small, file patents for every major innovation. If you’ve invested time, money, and resources...
Why is IP important to commercial success? In today’s hyper-competitive and innovation-driven economy, businesses are increasingly relying on intangible assets to gain a competitive edge. Among those, intellectual property (IP)—such as patents, trademarks, copyrights,...
Why register your designs Why register your designs? Think about how we buy products these days. If you’re anything like me, your buying habits will have become increasingly ‘visual’. I will search online for something I want to buy, and the overwhelming choice...
Could your brand be globally-recognized for over a century? How could your brand be globally-recognized for over a century? Be like Coca Cola ® – Use a Multi-faceted IP Strategy Can you believe that Coca Cola was originally invented in 1886 – nearly 140 years...
