Many innovators and product developers view patents as expensive or unnecessary—but are they really? The truth is, the most successful technology companies, both large and small, file patents for every major innovation. If you’ve invested time, money, and resources...
Why is IP important to commercial success? In today’s hyper-competitive and innovation-driven economy, businesses are increasingly relying on intangible assets to gain a competitive edge. Among those, intellectual property (IP)—such as patents, trademarks, copyrights,...
Why register your designs Why register your designs? Think about how we buy products these days. If you’re anything like me, your buying habits will have become increasingly ‘visual’. I will search online for something I want to buy, and the overwhelming choice...
Could your brand be globally-recognized for over a century? How could your brand be globally-recognized for over a century? Be like Coca Cola ® – Use a Multi-faceted IP Strategy Can you believe that Coca Cola was originally invented in 1886 – nearly 140 years...
An innovative new podcast series It’s only a prototype In recent months, we have sponsored some episodes of an amazing new podcast series: “It’s only a Prototype”, hosted by the brilliant @phil Staunton of @D2M Innovation. The series is a behind-the scenes...
