Protect your real USP – not just your brand

Protect your real USP – not just your brand

How will your customers recognise you? And why will they buy from you? These two questions are so important, and the answers may not be the same. It is highly unlikely that, as a start-up or fledgling business that people will buy from you just because of your brand,...
Why timing is important for patents

Why timing is important for patents

If you are developing products you may want to protect with patents, it is important to time your patent strategy right. Whether you’re an entrepreneur developing your first new product, or heading up an R&D team for an established tech company,...