Why is IP important to commercial success? In today’s hyper-competitive and innovation-driven economy, businesses are increasingly relying on intangible assets to gain a competitive edge. Among those, intellectual property (IP)—such as patents, trademarks, copyrights,...
Why register your designs Why register your designs? Think about how we buy products these days. If you’re anything like me, your buying habits will have become increasingly ‘visual’. I will search online for something I want to buy, and the overwhelming choice...
Could your brand be globally-recognized for over a century? How could your brand be globally-recognized for over a century? Be like Coca Cola ® – Use a Multi-faceted IP Strategy Can you believe that Coca Cola was originally invented in 1886 – nearly 140 years...
An innovative new podcast series It’s only a prototype In recent months, we have sponsored some episodes of an amazing new podcast series: “It’s only a Prototype”, hosted by the brilliant @phil Staunton of @D2M Innovation. The series is a behind-the scenes...
In the competitive world of startups, intellectual property (IP) is often touted as a key differentiator—something that can elevate a fledgling company above its rivals. From patented biotechnology innovations to proprietary algorithms powering software platforms,...
A cautionary tale I have, this week (and by no means for the first time), had to explain to a client why their granted UK patent cannot be used against a competitor that has launched a very similar product to theirs, and put a nasty dent in their sales. Why? Because...
