…and why could it be so important to your business? The official definition The World Intellectual Property Organisation (or “WIPO” as it’s affectionately known) defines Intellectual Property (IP) as “creations of the mind; inventions; literary or artistic works; and...
Developing a new concept into a product and getting that product onto the market often takes some time, effort and money, and is rarely something that can be done in isolation. You obviously don’t want your new idea to be copied and, when the time is right, you...
Protect your Christmas product launch! So many people/businesses will want to get their new/improved products out for the Christmas market. If you want to protect those products, NOW is the time to be thinking about it. Because, once you’ve started marketing the...
MAKE SURE YOU AND YOUR CLIENTS ARE THINKING ABOUT INTELLECTUAL PROPERTY THROUGHOUT THE PRODUCT DEVELOPMENT CYCLE Developing new products can be costly and time consuming. Whether you are a product developer that develops new products for others, or the R&D...
You may know that intellectual property (IP) rights are there to protect the innovative parts of the business, in other words, the reason(s) customers will come to you rather than your competitors. Whether it’s a brand that you have built up (or plan to build...
