No matter what size or stage your business is at, your IP strategy doesn’t have to be complicated. IP rights exist to help you to prevent others from copying your’ business’ USP(s), and give you a chance to carve out a corner of the market. I will talk...
What does a patent give you? A patent allows you to stop your competitors from making or selling a product covered by the patent. Even if they haven’t copied your product, and come up with a similar product independently, your patent (if it covers their similar...
This is a question I get asked a lot. When funds are limited, patents can seem expensive in the short term. But they can, not only protect your market share and revenue, but also save you a fortune in tax. The Patent Box tax scheme I know I bang this drum quite...
How will your customers recognise you? And why will they buy from you? These two questions are so important, and the answers may not be the same. It is highly unlikely that, as a start-up or fledgling business that people will buy from you just because of your brand,...
Benjamin Franklin, one of the Founding Fathers of the United States, was a prolific inventor. He conducted one of history’s most famous scientific experiments by flying a kite during a thunderstorm. With a metal wire attached to the kite, he demonstrated the...
