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What has your business got that your competitors’ do not? Why do (or will) your customers come to you and not them? What gap in the market is your business filling? In your marketing and advertising, how do you set yourself apart, or make yourself stand out, from others in the marketplace? The answers to these questions are indicators of the most important aspect of your business: your unique selling point(s). Find out more in our e-book "Finding the hidden value in your business".
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